Contagion Bacteria - Lowe Roche

To promote the new Warner Bros movie 'Contagion' Lowe Roche 
installed two massive petri dishes in a storefront in Toronto 
containing a mixture of bacteria and fungi. Over the next coming 
days the bacteria began to multiply; the result - a one of a kind 
billboard that demonstrates the rapid spread of a virus - just 
like the film! Although a little gross, the growing bacteria does 
make me feel a little ill, the overall idea of integrating 
science and innovative thinking in such a clever way does create 
a truly amazing spectacle and clearly portrays the films theme.