Another of my favourites; "You wouldn't start a night like this"
This hard hitting ad targets the problem of binge drinking and boy does it get you to take notice. Not only can teenagers relate to the content, but the advert doesn't actually tell you to stop doing anything (we all know teenagers don't like to be told what to do). Instead it highlights the negatives of excessive drinking in a reverse technique which is actually quite witty, unless of course you've been in this situation yourself. Hiding behind your hands with the embarrassing thought of 'what did I look like' is what follows for those watching. The stark truth of the advert along with the copy really enables this add to hit home and get the message across in a way which targets its audience perfectly.
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