HAVE YOU GOT A WKD SIDE?
There's always a lot of anticipation, expectation and an element of excitement surrounding new WKD tv ads and Big Communications haven't let us down! Yet another witty ad from the alcopop brand which see's three men riding exercise bikes watching women in an exercise class. As soon as the women turn towards them, a hardcore sprint performance is completed. As soon as the women look away the reality of exhaustion sets in. Sound familiar?
The ad engages with their target audience perfectly and it's relatable narrative provides a chuckle for viewers, in keeping with the rest of the 'WKD side' campaign. The ad was made by integrated creative agency Big Communications and was directed by Craig Buzzel.
WATCH IT HERE
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