Friday, 15 June 2012

P R I M A R K    P R E S S    D A Y 


 I was fortunate to be invited to the Primark AW Press day yesterday and what hidden gems they had in store for us! From a range of pieces you'd expect to find in Zara, Primark had an answer for and at a fraction of the price. Dog tooth, Boucle and Jaquared fabrics were hung along the rails accompanied by chiffon blouses, crepe lightweight blazers with the occasional injection of print and colour. Collars were embroidered, textured and embellished to be worn underneath the huge selection of woolen jumpers; oversized, fluffy and patterned. However, it wasn't just the clothing that caught my eye. The fanciful selection of cakes and desserts were delicious and went down a treat with the fruity smoothies provided by the girls. My first ever press day and I loved it. Many thanks to the Our Assembly girls. 








1 comment:

  1. Oh, that's so exciting to read about PRIMARK! I'm going to visit London it 2 weeks and really looking forward to go to that shop and to buy a half of it, hehe.
    I wanted to take a look at their current collection online, but unfortunately I couldn't find any website with nice pictures and full collection :( that's pity

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